The road leading up to launch was an experience in itself. Productivity introduced itself to us in leaps and bounds, appearing to drift away and return at random intervals. Yet, in as the weeks closed down on our launch date, our team came together as one – the amount of work we got done together was astronomical. I am proud to have been a part of this team in its setbacks and success, our hard efforts culminating in an extremely successful launch.
The challenges we faced were not of a simple nature – they adapted, growing from an occasional itch to a constant swarm of bees buzzing around our heads, constantly alerting us of another issue that needed to be fixed. Development, the sector of our team that handled the physical creation of the product, encountered the most issues (naturally) as they dealt with various back-end and front-end difficulties. A day did not past where Dev did not encounter a new problem. Since the beta, we revolutionized the design and features of the product, forcing Design to come up with new creations for every aspect of the site. Marketing also faced a heavy task – we had to find a way to reach a large user base, and we used every resource possible. We analyzed our options and embarked on several campaigns, using social media, local news agencies, and interpersonal connections to maximize our influence.
The day that we launched, we utilized a social media to alert as many people as possible. Through, the combined efforts of the members of the team, we managed to get 150,000 hits on our page within the first 24 hours, exceeding our expectations. The feedback that we got from our users was invaluable – we’re currently in the processing of incorporating their advice and we plan to update the site in the near future.
We would like to thank all of our supporters who have been vital to the success of this company. Spread the word, and keep reporting!
Director of Product